We are all excited about this. But we can't reveal much at this stage yet. We can only share that we have given it a code name - THE BOMB PROJECT.
We were up early today to attend the Value of Design Forum - Design Value Creation, organised by Design Singapore. The keynote, Designing Demand for Profitability, addressed by Mr Richard Seymour of Seymourpowell, shared some fresh perspectives on how to generate demand through design. We will definitely be sharing these perspectives with our clients.